Over the past few years, eCommerce is taking over industry after industry, and it is completely changing the way that consumers spend their money. One particular industry that is interesting, is the grocery industry.
Unlike other industries, people are still shopping in brick and mortar, physical stores to purchase their groceries. While grocery stores are not shutting down like other retail stores are, this type of shopping is still going through a rapid, technology-driven alteration. As an Android and iOS mobile app development company, we’re expecting many changes in this industry in the next 5-10 years.
Offering services like eCommerce mobile app development, and eCommerce website design and development, we have to pay attention to these things to ensure that our clients are staying on top of industry trends.
We have seen the inception of many online and mobile grocery services, like HelloFresh, Blue Apron, and InstaCart. These companies definitely took advantage of all of the UX research services out there, and jumped on the bandwagon of online grocery and mobile commerce.
Online Grocery Models
As stated above, there are multiple different models for online grocery in today’s age. For example, HelloFresh and Blue Apron are subscription services, whereas InstaCart is an on-demand app, where you can get your groceries delivered within an hour.
The on-demand (or Uber-style) industry is vastly growing. There’s an on-demand app, for almost every industry out there. Whether you need your hair done, would like massage, need childcare, need your laundry done, there’s an on-demand app for it, where you can get what you need done within an hour. As an application development agency, we constantly hear “I want to build Uber for ____.” It is definitely an economy that is not going anywhere!
On the other hand, many of the other current online grocery models are subscription style. For example, when you subscribe to HelloFresh, you pay weekly, and the company sends you a box of all of the ingredients you’ll need to cook a few different recipes for the week. Blue Apron is the same- a subscription service selling you the ingredients you need for specific recipes.
While these two models (on-demand and subscription service), there are so many other possibilities for online grocery. This is only just the beginning.
The Possibilities of Online Grocery
It is pretty intriguing where the possibilities of where online grocery can go. With Amazon’s recent purchase of Whole Foods, they could start incorporating Amazon’s Dash button to help their customers order grocery items instantly.
The Amazon Dash button brings another idea to online grocery: the emergence of IoT. There are already smart refrigerators out there, it is just only a matter of time when more and more consumers start purchasing these. An internet-enabled refrigerator can open up many more doors for more companies to move their business model to online, mobile, and automatic online orders.
What does this mean for you?
If you’re a grocery store, this means that you better start thinking ahead, and future-proof your business. Utilizing services from a UX design agency or mobile application development agency will help you get you ready for the future of online grocery.
If you’re a consumer, not in this industry, than you simply know what to expect in the years to come when it comes to purchasing your groceries!
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