Commerce is slowly moving from brick and mortar stores, to online and mobile. According to BigCommerce, 67% of millennials and 56% of generation X, prefer to purchase products online, rather than going into a store to shop. In order to stay on top of industry trends in this age, you must have eCommerce, and mCommerce incorporated into your business.
eCommerce includes all forms of doing business through the online exchange of data, where mCommerce is the trading of products through mobile, or wireless, handheld devices, like a mobile phone or tablet, using a mobile app.
While these two are different, neither should be prioritized over the other.
Internet Usage
One main difference between the two, is that eCommerce will always require using an Internet connection. Without WiFi, or an Internet connection in general, a user cannot purchase products from your website.
On the other hand, if a user has your app downloaded to their phone, they can make a purchase anywhere, anytime, whether the user is connected to the WiFi or not. This is why working with an eCommerce mobile app development company can be beneficial for your business.
The Experience
In order to grow your business, you need to ensure that you have a positive experience, across all platforms and aspects of your business. If a user looks for your app in the app store, and it isn’t there, you’re probably losing out on a sale that your business could have gained. Keeping a positive experience within every aspect of your business is more than important; you have to keep your customers happy.
In order to keep a solid experience for your customers, having a stellar design is also very important. If you don’t work with an eCommerce website design company, you probably should consider hiring one to make sure that your web design (and mobile!) stay consistent with your brand, and that your website or app look like a trustable place to make a purchase.
Mobile Usage
In a study done by BigCommerce, 20% of American shoppers have made a purchase from their mobile phone while they are in the car, or in the bathroom. People are truly making purchases from everywhere and anywhere, which is why it is so important to have a mobile presence if you’re a retailer or merchant.
If people are making purchases from the bathroom, than I have no doubt that users are browsing their retail apps while they wait in line, are on their lunch break, at work, etc. As one of the leading mobile app development agencies in Chicago, we understand and see the importance of mobile. Mobile usage has increased tremendously over the past few years, and that number will only continue to skyrocket for the years to come!
TechCrunch reported that users are using over 30 apps per month, whereas just a few years ago, that number was around 26. As more and more mobile app design companies launch useful app’s into the iOS and Android stores, the more people will continue using apps that either help them in their day-to-day life, or that they simply find enjoyable (like PokemonGo!).
So What?
So, if you have an online store and have customers that continue to make purchases from you, than you are, no doubt, in need of a mobile application. Consider getting into contact with an expert eCommerce website design and development agency to help you out!
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